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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Relevance between the Promotion of Chinese Cultural Soft Power and College English Teaching under the Background of “the Belt and Road”

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DOI: 10.25236/iwass.2019.197

Author(s)

Jiang Hua

Corresponding Author

Jiang Hua

Abstract

Due to the implementation of the strategy of “the belt and road”, it involves five links: “policy communication, facilities interconnection, trade flow, financing and people's hearts interlinked”, and its key lies in the universal language. How to achieve universal language is a key issue to enhance the strategic significance of “the belt and road”. Language is not only a bridge between politics, economy and culture, but also an important means of “going out” of Chinese culture.

Keywords

The belt and road; Chinese cultural soft power; College english teaching