Author(s)

Zhang Weizhuo

Corresponding Author

Zhang Weizhuo

Abstract

With the development of information technology and the improvement of people's living standards, cross-border e-commerce has gradually become a new trend in China's foreign trade development. Zhengzhou has become a model city for cross-border e-commerce innovation and development with its obvious location advantages and the first policy advantages. Based on the analysis of the status quo of cross-border e-commerce development in Zhengzhou, this paper studies the innovative development model of cross-border e-commerce in Zhengzhou. Finally, combining the reality of Zhengzhou, it proposes relevant countermeasures for the future development of cross-border e-commerce in Zhengzhou from three levels: government, enterprise and third-party platform.

Keywords

Cross-border e-commerce; Innovative development model; Zhengzhou