Author(s)

Deling Yang

Corresponding Author

Deling Yang

Abstract

Under the general trend of digital industry, enhancing the painter’s copyright awareness, popularizing art derivatives by art licensing, making art affordable to the public, and bringing artistic elements to life, will help improve the quality of national aesthetic education, better disseminate Lingnan culture in order to maximize its value. In this paper, the use of copyright of Lingnan paintings and the development of art licensing are studied, and the development mode of digital industry of Lingnan theme paintings is explored to solve how to disseminate Lingnan painting art and local culture through the combination of licensing process and product design.

Keywords

Art copyright; Art licensing digital consumption