Author(s)

Yan Liu

Corresponding Author

Yan Liu

Abstract

The objectives are to adapt to the rapid development of the economic industrial chain under the current globalization of the Internet, to solve the problems existing in the early stage of entrepreneurial entrepreneurship, and to improve the competitiveness of the enterprises founded by college students. First, the entrepreneurial environment of college students is analyzed. Second, the methods of constructing brand images for enterprises are put forward, the advantages of enterprise brand image construction are analyzed, and a design method of enterprise brand image is proposed based on the intelligent media improvement. Eventually, the combination of visual and auditory senses is applied to design the brand image for enterprises. The research results show that the method of brand image construction combining brand-leveled expectations with scientific brand planning can improve the core value of the creations of college students. Also, the scientific brand image can enhance the activity and popularity of college students and accelerate the stable development of enterprises founded by college students. Based on the intelligent media improvement of enterprise brand image design, the brand image is given a sense of fashion and modernity, thereby attracting different levels of consumer groups. In addition, the enterprise brand image that combines visual and auditory senses can strengthen the recognition of the brand, thereby meeting the different needs of consumers. It indicates that the construction of brand image is very important for college entrepreneurs. Constructing a brand image with rich core enterprise culture and integrating digital intelligent elements can highlight the image characteristics of college students, as well as improving the core competitiveness of college entrepreneurs.

Keywords

The early stage of entrepreneurship of college students; brand image; digital intelligence; core competitiveness