Author(s)

Zhao Xiaoliang, Li Jingjing, Li Zhenpeng, Zhu Yaowen

Corresponding Author

Zhao Xiaoliang

Abstract

At present, with the development of product design, it has transitioned from simple functional design to experiential design combining user emotion and user psychological needs; from overall frame design to detail-oriented micro-interaction design. This paper analyzes the user experience emotions and user psychological needs in the micro-interaction design process in specific cases in financial product projects to clarify the application and design of two key factors of micro-interaction user experience in financial products. The two key factors of interactive user experience are to give their own suggestions and conclusions in the application and design of Internet financial products.

Keywords

Micro-interaction; user experience design; financial products; information technology; internet