Author(s)

Yueming Yang*, Jiali Xu

Corresponding Author

Yueming Yang

Abstract

Derived from the influence of unisex clothing style’s formation and development upon modern clothing culture and the application of unisex style brand design on modern clothing, this paper concludes that the existence of unisex clothing phenomenon is not occasional or individual, but the result of the continuous development in cultural thoughts, social trends, individual identities, economics and politics. It also indicates the rise of women’s social status with the mix-gender in the.workplaces, and the reversed design thinking in men and women’s clothing, as well as the developing trend of people’s personality performance and psychological needs modern clothing.

Keywords

New Unisex; Modern Clothing; Design Concept