Author(s)

Wei Weifeng

Corresponding Author

Wei Weifeng

Abstract

Under the impetus of modern science and technology, visual communication design in print advertising has gradually developed a new model. Visual communication design in print advertising as a carrier of information and art has significant visual impact and emotional appeal. Visual communication design plays an important role in modern print advertising. Based on the current situation of visual communication design in modern print advertising, this paper analyzes the problems existing in visual communication design in modern print advertising, and proposes innovative development suggestions such as improving creative thinking ability, increasing print advertising symbols, and adding excellent culture. In order to enable designers to design modern print ads with novelty, creativity and rich content.

Keywords

Print advertising; visual communication design; Innovative method; Development direction