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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Fashion Illustration Design in Visual Communication

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DOI: 10.25236/ADMC.2019.059

Author(s)

Zheng Tianfang

Corresponding Author

Zheng Tianfang

Abstract

Fashion Illustrator combines painting and design in an ingenious way to make visual communication design more artistic expressive and appealing. At the same time, it further enhances the positive role of fashion illustration in various application fields. This article is a research object, analyzes its value, and then further explores the practical application of fashion illustration in visual communication design, which is embodied in advertising, packaging design and book binding. Through in-depth analysis of the theme of fashion illustration, I hope to play a guiding role in the application of fashion illustrations in visual communication design.

Keywords

Visual communication; Fashion illustration; Design