Author(s)

Zhang Siwang

Corresponding Author

Zhang Siwang

Abstract

With the development of economy and society, consumers pay more attention to product design and emotional input while paying attention to product use functions. Among them, the purpose of emotional design is people-oriented and inject more emotions into the products so that the designed products can not only meet the needs of consumers, but also meet the psychological and emotional needs of these groups. Therefore, this paper first analyzes the relevant theories of emotionalization, and on this basis, explores its application advantages and strategies in modern products to arouse the dual resonance of consumers' memories and emotions.

Keywords

Emotional design; Consumer; Aesthetic; Dual resonance