Author(s)

Liu Depeng

Corresponding Author

Liu Depeng

Abstract

In today's form, graphic advertising visual design is an important medium form in modern design. And with the rapid development of information technology, virtual reality technology has been applied as a derivative in many fields. Graphical visual optimization has been more perfectly presented after the introduction of virtual reality technology. Based on the concept of virtual reality technology, this paper makes a deep discussion on the representation and value of virtual reality technology in visual advertising visual optimization. It is expected that virtual reality technology can be applied to advertising visual optimization in a wider range.

Keywords

Virtual reality; Print advertising; Visual optimization; Expression