Author(s)

Li Xiaofang

Corresponding Author

Li Xiaofang

Abstract

At present, the commercial value created by the museum's creative products has gradually increased, which has attracted the attention of the museum. Consumers' aesthetic requirements and cultural connotations for creative products are also increasing. However, many of the creative products in the market are still in the stage of simple imitation and replication, which can not meet the needs of consumers, leading to the reduction of consumers' desire to buy. By analyzing the four problems existing in the design of contemporary museum creative products: lack of cultural function, serious homogenization of products, inadequate product development and poor consumer experience, this paper puts forward improvement measures from four aspects: strengthening cultural background, changing design thinking, refining and transforming cultural elements, and catering to modern aesthetic needs, in order to improve the design level of cultural and creative products in contemporary museums.

Keywords

Museums; Creative products; Design; Improvement research