Author(s)

Yang Weiwei

Corresponding Author

Yang Weiwei

Abstract

The development of today’s society has brought many modern elements and Western concepts, which will have an impact on Chinese traditional folk culture and Chinese traditional civilization. The loss of folk culture is more serious. Through the integration and innovation of the folk culture factors of the products, the folk culture can be effectively inherited and protected. At the same time, the folk culture can be brought to the market and bring more economic and social benefits. The continuous innovation of folk culture in product design plays an important role and significance for the inheritance of folk culture. By innovating design concepts and constructing and discovering innovative ways and ideas of product design, we finally design and create Fully integrating the products of folk culture, the folk culture is more passed down in protection and innovation.

Keywords

Folk culture; Product design; Innovation and inheritance