Author(s)

Jinghan Zhao

Corresponding Author

Jinghan Zhao

Abstract

In the digital era, information technology and new media update themselves in a lighting speed. They gradually manifest the trend of combining with tradition in real life. At this time, Marshall McLuhan’s concept of medium is the message is widely used. Given this context, the evolution of the craftsmanship of folk artifacts is more culturally significant. The shape of the artifact itself, as well as the decoration and pattern on it are the load-bearing and display of different cultures. This article mainly focuses on the evolution of the traditional arts of folk objects, and will discuss the current development of the inheritance of the traditional arts of objects in the cultural context of new media.

Keywords

New Media; traditional arts; cultural context