Author(s)

Mengxi Zhou, Rui Wang

Corresponding Author

Mengxi Zhou

Abstract

Visual communication design, as an important part of the design field, has been progressed and improved with the rapid development of multimedia technology, information technology and computer network technology, and is widely used in advertising, architecture, garden and other fields. Based on this, this thesis takes the visual thinking mode in visual communication design as the research object, based on the experience induction and summarization, briefly analyzes the innovative application of visual thinking mode, including the meaning of innovative application, the principle of innovative application, and the innovative application strategy. Improve the level and ability of visual communication design.

Keywords

Visual Communication Design; Visual Thinking Mode; Innovative Application