Author(s)

Yang Yu

Corresponding Author

Yang Yu

Abstract

This paper takes the semantics of visual elements in graphic design as the research object, and analyzes its content and expression form from the perspective of cognition. Through the basic introduction of the semantic features of visual elements, the complete visual element semantic content is discussed in the four aspects of graphics, text, color and visual psychology, and based on the analysis of their respective performance types and cognitive influence conditions, Research provides reference materials.

Keywords

Visual Elements; Semantic Expression; Psychology