Author(s)

Jielan Zhou

Corresponding Author

Jielan Zhou

Abstract

The visual language in most packages has a direct relationship with the concept of green design. In the actual design process, everyone needs to highlight the green ideas in the packaging design process based on the concept of green design. This paper explores the application strategies of green design in product packaging design from various aspects such as text, graphics and color. In general, we need to use abstract intentions to meet the actual needs of consumers and enhance the actual perception of consumers.

Keywords

Product Packaging Design; Visual Language; Green Design