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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Innovative Development of Visual Communication Design under the Digital Background

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DOI: 10.25236/ADMC.2019.018

Author(s)

Chunfeng Lv

Corresponding Author

Chunfeng Lv

Abstract

The advent of the digital age has renewed the way of information dissemination and promoted the innovation of visual communication design teaching. In the digital age, with the support of new media and new technical means, the mode and speed of data transmission have changed qualitatively, and people's way of information exchange and artistic aesthetic value have also changed greatly. Perfecting the teaching content of visual communication design, updating teaching methods and innovating teaching concepts are of great practical significance for personnel training and industry development. With the increasing development of digital technology, exploring the innovative development of visual communication design teaching is helpful to cultivate more high-end design talents. Under the influence of digital technology, visual communication design has achieved a perfect transformation from static to dynamic, from two-dimensional to all-round. It is necessary for colleges and universities to construct an innovative talent training mode to realize the talent training goal of visual communication design specialty based on digital background.

Keywords

Visual Communication Design; Digitalization; Innovation; Talent Training