Author(s)

Jielan Zhou

Corresponding Author

Jielan Zhou

Abstract

Graphics, as one of the most concise and intuitive visual languages, is significantly different from other patterns. It should be said that the relevant graphics are neither simple symbols nor effective for decoration. Almost all graphics will show a visual beauty in the process of use, and convey the relevant information. From a development perspective, graphic creativity will also play an important role in the process of graphic advertising design. This paper analyzes the role of creative graphics in print advertising and the principles of design, and based on this analysis, combined with actual cases, I hope to give you more reference.

Keywords

Modern Design; Print Advertising; Advertising Design; Graphic Creativity