Author(s)

Ye Guoqing

Corresponding Author

Ye Guoqing

Abstract

Visual communication design is developed from graphic design, adding a lot of content, specifically the application of media to convey information to the audience. However, in order to achieve the best visual communication effect, we must face up to the three major design elements of color, image and text, and skillfully arrange them according to the specific situation. In the context of rapid social development, people's living standards have been greatly improved, no longer satisfied with the previous needs of food and clothing, but more pursuit of spiritual needs, and then put forward higher requirements for visual communication. For this reason, this paper first carries out a detailed analysis of the design elements of visual communication, and then puts forward practical and innovative measures, hoping to be helpful to the relevant personnel.

Keywords

Visual communication; Design elements; Practical innovation