Author(s)

Shuying Chen

Corresponding Author

Shuying Chen

Abstract

Nowadays, with the rapid development of China's economy, promotion activities play an important role in the market and are also an important mode of operation for enterprise development. Nowadays, fast-moving consumer goods companies are highly competitive, and promotion is the key to business competition. Fast sales are the must-have for the masses. In the new era of big data, the problems of fast-moving consumer goods in promotional activities, some implementation methods and countermeasures are proposed to provide reference for relevant people.

Keywords

Fast Moving Consumer Goods; Promotional Activities; Promotion Management; Marketing