Author(s)

Rong Li

Corresponding Author

Rong Li

Abstract

Under the circumstance of the tide of economic globalization and China's accession to the WTO, China is in urgent need of cultivating compound talents who understand both foreign languages and international business. In order to meet the needs of this situation, more and more colleges and universities have opened business English majors in recent years, aiming at cultivating the comprehensive development of morality, intelligence, body, beauty and labor. They have a solid English language foundation and a good English communication ability. The systematic business knowledge, good at cross-cultural communication, can adapt to economic globalization, and have comprehensive English talents with international competitiveness. Business English is a branch of English for Specific Purposes (ESP). To make the business English major special and effective, we need to learn some research methods for English in specialized use. Research results to guide our curriculum. Researchers in specialized English generally believe that only business English courses based on needs analysis can become effective courses.

Keywords

Demand project theory, College English, Oral teaching, Teaching system, Teaching evaluation