Author(s)

Qiaoting Zhou

Corresponding Author

Qiaoting Zhou

Abstract

In order to maintain long-term cooperation with customers, enterprises need a comprehensive and effective management plan, and customer relationship management is a comprehensive information technology born under such a background. Through the construction of customer relationship management, various theoretical and practical methods are used to solve the relationship between enterprises and customers. CRM is the product of the traditional enterprise management model change, and is an effective tool to assist enterprises to optimize customer resources, thus creating better economic benefits for enterprises. The paper will discuss the service problems in the development of forest tourism service industry around CRM, and use CRM theory and technology to study how to improve the quality of forest tourism service industry in China. The paper develops CRM software system based on the development status of CRM.

Keywords

Forest tourism; service; enterprise CRM software system