Author(s)

Min Li, Qi Qiu

Corresponding Author

Min Li

Abstract

The purpose of this study is to investigate the relations among environmental collaboration (EC) with partners in supply chain, interpersonal relationship (IR) and green innovation (GI). We use the Structure Equation Model to test the influences among variables. The results show that: (1) EC in supply chain has a positive and significant effect on GI. (2) The influence of IR on EC with customer is not significant. The promotion of IR to EC with supplier has been verified. (3) The moderating role of IR on the relationship between EC and GI is verified partially, the effects on upstream and downstream have different results. The segmentation study in this paper gives some theoretical value and instructive on research of supply chain environmental collaboration and green innovation, and enriches the empirical research of these areas to some extent.

Keywords

Environmental collaboration with supplier (ECS); Environmental collaboration with customer (ECC); interpersonal relationship (IR); green innovation (GI);