Author(s)

Zuo Xiaoyi

Corresponding Author

Zuo Xiaoyi

Abstract

Behavioral economics refers to the economic theory that takes human behavior as the basic research object. It conducts regular research on the economic behavior characteristics of individuals and groups through observation and experiment. It constructs theory based on reality, thus freeing the shackles of traditional theory based on Abstract assumptions and often based on actual assumptions, and injecting vitality and vitality into economic research. Behavioral economics advocates and pays attention to the study of human economic behavior, and constructs a theoretical framework of “humanity and human value” for modern economics, making economics a human science and human being the main body of economics.

Keywords

Theoretical Basis; Behavioral Economics; Orientation of Economics