Analysis of Supplier Competitiveness in Supply Chain Profit Distribution from the Perspective of Quantity Supplied and Price Research Based on Cournot Model and Bertrand Model
Download as PDF
DOI: 10.25236/ICSM.2019.003
Author(s)
Hong Yang, Naihan Guo
Corresponding Author
Hong Yang
Abstract
The relationship between retailers and suppliers is an important link in supply chain management. With the formation of buyer's market, the competition between suppliers and retailers is becoming increasingly fierce. This paper uses Cournot model and Bertrand model to study how suppliers enhance their competitiveness from the perspective of quantity supplied and price to obtain more profit distribution rights in supply chain.
Keywords
Supply chain; Cournot model; Bertrand model; quantity supplied; price competition