Author(s)

Xiang Yunbo

Corresponding Author

Xiang Yunbo

Abstract

This paper takes the construction process of book visualization as the starting point, borrows the concepts of text, intertextuality and context to interpret the process of meaning generation, visual logic construction and reading charm creation in book design. How to effectively use the mutual transformation of content and form in the design, and deeply understand the essence of book design, which leads to reflection on the book reading design to enhance the reading value.

Keywords

Book Design; Intertextuality; Context; Visualization