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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Practice of Commercial Illustration in Park Culture under Win-Win Mechanism

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DOI: 10.25236/busem.2017.50


Hao Xiaohua, Xu Jichun, Huang Yu

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Hao Xiaohua


All applied technology universities and colleges are exploring and attempting how to carry out school-enterprise cooperative cultivation in an in-depth way. In this paper, case of running "Property Di Zi Gui Mural Project" is applied to elaborate how to cultivate applied talents in a project in which teaching is aided by practice, revealing significant effects of teaching action in the school-enterprise cooperation win-win mechanism to create an all-win situation and offering new idea for applied talent cultivation pattern.


Applied Technology, School-enterprise Cooperation, Win-win Mechanism, Industry-teaching Integration, Artistic Design.