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Study on Promoting Significance of Big Data Analysis for E-commerce Marketing

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DOI: 10.25236/busem.2017.34

Author(s)

Xiaoming Lou

Corresponding Author

Xiaoming Lou

Abstract

This paper first summarizes big data and marketing briefly, analyzes e-commerce marketing mode based on big data and finally summarizes the promoting significance of big data analysis for e-commerce marketing. It expects to promote the improvement of marketing ability and comprehensive competitiveness of Chinese e-commerce enterprises.

Keywords

Big data, E-commerce marketing, Promoting significance, Study.