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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Marketing of Agricultural Products and Its Theoretical Analysis

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DOI: 10.25236/busem.2017.32


Dingju Xiao

Corresponding Author

Dingju Xiao


In the new stage of development of agriculture in China, the domestic market has changed with the shortage of agricultural products into regional surplus or structural surplus. The demand structure and demand quantity of agricultural products have also changed greatly. The prices of agricultural products have been declining and the selling The situation. With the accession to the WTO, open the agricultural market, the national treatment will lead to more intense domestic market competition, China's agriculture as a low degree of market-oriented industries will face severe challenges. To improve the international market competitiveness of agricultural products, accelerate the process of agricultural market reform, the implementation of agricultural marketing is imperative.


Agricultural Products, Theoretical Analysis, Marketing Strategy.