Author(s)

Yi Sheng, Yuanli Chen

Corresponding Author

Yi Sheng

Abstract

College students are a large number of groups, and as part of the tourism market segmentation, college students' tourism behavior has its own characteristics. With the deepening of cross-strait exchanges, the exchange between college students has become an important part of cross-strait exchanges. Based on the data and information collected by the questionnaire, this paper compares the similarities of tourism behavior characteristics between Taiwan and Hainan University students, based on the relevant contents of field investigation and literature research, Differences and the influencing factors, and put forward the proposal of developing the tourism market of college students in order to further promote cross-strait cooperation and exchange.

Keywords

Hainan, Taiwan, college students, tourism behavior, comparative study.